A Study of Mazuism Religious Tourism in Taiwan: An Example of Dajia Jenn Lann Temple
Although the study of Mazuism has been popular among scholars, few have attempted to touch upon its religious tourist behaviour; however, as the purpose of their travel is to worship at the Mazu Temple, it is thus, a tourism destination. Therefore, from the perspective of religious sustainable opera...
| Published in: | The international journal of religious tourism and pilgrimage |
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| Authors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
[2020]
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| In: |
The international journal of religious tourism and pilgrimage
|
| Standardized Subjects / Keyword chains: | B
Taiwan
/ Spiritual tourism
/ Mazu Goddess
/ Pilgrimage
/ Zhenlan-Tempel
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| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BB Indigenous religions KBM Asia |
| Further subjects: | B
perceived value
B service quality B Satisfaction B Behavioural Intention B Destination image |
| Online Access: |
Volltext (doi) Volltext (kostenfrei) |
| Summary: | Although the study of Mazuism has been popular among scholars, few have attempted to touch upon its religious tourist behaviour; however, as the purpose of their travel is to worship at the Mazu Temple, it is thus, a tourism destination. Therefore, from the perspective of religious sustainable operation, it is important to understand the tourist behavior patterns of religious tourists visiting Mazu Temple. The purpose of this study is to analyze the interrelationships between destination image, service quality, perceived value, satisfaction, and behavioural intention. This study is conducted with convenience sampling methods for tourists visiting Jenn Lann Temple in Dajia, Taichung, Taiwan, and a total of 408 valid questionnaires are obtained. The valid questionnaires collected in this study are statistically analysed using descriptive statistics and PLS. The results show that destination image, service quality, perceived value, and satisfaction have positive impacts on tourists' behavioural intention. According to the results of the above analysis, this study constructs a religious tourism behaviour model of Mazu believers and gives management advice to the Mazu Temple |
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| ISSN: | 2009-7379 |
| Contains: | Enthalten in: The international journal of religious tourism and pilgrimage
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| Persistent identifiers: | DOI: 10.21427/g68y-2219 |