Invitation to a Deity’s Celebration: How Social Media Influences Participation in the Activities of Chinese Folk Temples
Social media has been widely applied by major religions throughout the world to enhance cohesion among believers. Although a considerable amount of research has focused on the effect of social media on the beliefs of Christianity and Islam, East Asian religions have seldom been featured in current r...
| Published in: | Journal for the study of religions and ideologies |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
CEEOL
[2015]
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| In: |
Journal for the study of religions and ideologies
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| RelBib Classification: | AG Religious life; material religion BM Chinese universism; Confucianism; Taoism KBM Asia |
| Further subjects: | B
folk belief
B Taoism B Cross promotion B Social media B Mazu |
| Online Access: |
Volltext (kostenfrei) |
| Summary: | Social media has been widely applied by major religions throughout the world to enhance cohesion among believers. Although a considerable amount of research has focused on the effect of social media on the beliefs of Christianity and Islam, East Asian religions have seldom been featured in current research. This study, therefore, took a representative sample of individuals participating in the celebration of the festival of the goddess Mazu and measured their attitudes towards and perceptions of social media’s influence on folk religion. I also explored how social media stimulates transformation in Chinese folk religion, its influence on the preservation of cultural values, and the cross-industry alliance between folk temples and local businesses. Moreover, this study proposes suggestions for further research. |
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| ISSN: | 1583-0039 |
| Contains: | Enthalten in: Journal for the study of religions and ideologies
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