From Propaganda to Product: The Arthurian Legend in Modern Tarot Decks

In Britain and the United States, the legend of King Arthur has long served as a tool of political propaganda; however, in contemporary tarot decks focusing on Arthuriana, the initially Christian Arthurian legend is reappropriated for a predominantly pagan consumer base. This essay explores the empl...

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Bibliographic Details
Published in:Relegere
Main Author: Elmes, Melissa Ridley (Author)
Format: Electronic Article
Language:English
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Published: University of Otago, Department of Theology and Religion [2013]
In: Relegere
Further subjects:B Cultural Studies
B Religion
B Reception History
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Description
Summary:In Britain and the United States, the legend of King Arthur has long served as a tool of political propaganda; however, in contemporary tarot decks focusing on Arthuriana, the initially Christian Arthurian legend is reappropriated for a predominantly pagan consumer base. This essay explores the employment of the legend in tarot cards marketed to a New Age and Neopagan audience steeped in the Celto-Arthuriana tradition. A survey of online reviews and discussions by pagan users suggests that using a pagan version of the Arthurian legend to appeal to a broad Neopagan consumer base has met with some success.
ISSN:1179-7231
Contains:Enthalten in: Relegere
Persistent identifiers:DOI: 10.11157/rsrr3-2-579