Argentinian Religious Book Producers: Analyzing Catholic and Evangelical Publishing Houses

The aim of this article is to explore Christian publishing houses (Catholic and evangelical) as a form of media communication in Buenos Aires, Argentina. Publishing houses represent the main production agent of spiritual commodities. They deploy a cultural policy that includes literature, music, fil...

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Bibliographic Details
Main Author: Algranti, Joaquín (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2015]
In: Journal of media and religion
Year: 2015, Volume: 14, Issue: 2, Pages: 102-114
Standardized Subjects / Keyword chains:B Argentina / Catholic publisher / Evangelical movement / Publishing house
Online Access: Volltext (Verlag)
Description
Summary:The aim of this article is to explore Christian publishing houses (Catholic and evangelical) as a form of media communication in Buenos Aires, Argentina. Publishing houses represent the main production agent of spiritual commodities. They deploy a cultural policy that includes literature, music, films, and other areas, shaping a material culture of religious configuration. Our purpose is to delve into the productive tendencies of their companies, the consumer-believer profiles they target, and the different media they market. This work is based on qualitative research about the figure of the producer of religiously marked cultural commodities.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2015.1051458