Religion and New Media: A Uses and Gratifications Approach
This research examines specific relationships between new media and religion. While prior research has focused on the question of whether a relationship exists, we explore technology usage as a predictor of specific religious behavior. Using a sample (N = 423) comprising a cross-section of religious...
| Published in: | Journal of media and religion |
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| Main Author: | |
| Contributors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2017]
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| In: |
Journal of media and religion
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| Standardized Subjects / Keyword chains: | B
Religion
/ New media
/ Religious behavior
/ Consumer behavior
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| Online Access: |
Volltext (Verlag) |
| Summary: | This research examines specific relationships between new media and religion. While prior research has focused on the question of whether a relationship exists, we explore technology usage as a predictor of specific religious behavior. Using a sample (N = 423) comprising a cross-section of religious and cultural backgrounds, results indicate that attitudes toward technology and use of social media contribute to how people view religion as a mechanism for meeting needs. Applying uses and gratifications theory in a unique way, three needs related to religion emerged: religion as a means of passing time, religion as a mode of meeting self needs, and religion as a catalyst for learning. We discuss implications of our findings. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2017.1274589 |