Analyzing the Spiritual Rhetoric of Kickstarter

This article considers the rhetoric of Kickstarter, a popular crowd-funding website. Using a modified “spiritual quest” theoretical framework, the project examines public statements and interviews from the Kickstarter co-founders, language from the site's “about” pages, and several specific Kic...

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Bibliographic Details
Published in:Journal of religion and popular culture
Main Author: Copeland, Adam J. 1983- (Author)
Format: Electronic Article
Language:English
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Published: University of Saskatchewan [2015]
In: Journal of religion and popular culture
Further subjects:B Spirituality
B Fundraising
B Kickstarter
B Religious Rhetoric
B crowd-funding
B Digital Religion
B New Media
B Philanthropy
B Rhetoric
Online Access: Volltext (Verlag)
Volltext (doi)
Description
Summary:This article considers the rhetoric of Kickstarter, a popular crowd-funding website. Using a modified “spiritual quest” theoretical framework, the project examines public statements and interviews from the Kickstarter co-founders, language from the site's “about” pages, and several specific Kickstarter projects. The article finds a certain spiritual rhetoric present on the website, a claim supported by evidence from three crowd-funding case studies.
ISSN:1703-289X
Contains:Enthalten in: Journal of religion and popular culture
Persistent identifiers:DOI: 10.3138/jrpc.27.2.2862