Crossing the Divide: Lessons from Developing Wind Energy in Post-Fact America

The income and careers that come with building wind turbines have become a lifeline for many factory towns and farming communities. Generating electricity from the wind puts increasingly cheap power on the grid, saving consumers billions a year. And it is one of the biggest, fastest, cheapest ways t...

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Bibliographic Details
Published in:Zygon
Main Author: Kelley, Peter
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
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Published: [2018]
In:Zygon
Year: 2018, Volume: 53, Issue: 2, Pages: 642-662
Standardized Subjects / Keyword chains:B USA / Wind power / Wind power plants / Institution / Kommunikationspartner / Inclusion
Further subjects:B Acceptance
B Energy
B Technology
B Opposition
B Environment (Art)
B public participation
B climate solutions
B community engagement
Online Access: Volltext (Verlag)
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Summary:The income and careers that come with building wind turbines have become a lifeline for many factory towns and farming communities. Generating electricity from the wind puts increasingly cheap power on the grid, saving consumers billions a year. And it is one of the biggest, fastest, cheapest ways to reduce carbon pollution, reducing the threat of climate change. Yet as wind farms have rapidly spread to forty-one states, their developers must make their case anew with each community that hosts them. Facts matter, but so do empathy, honoring deep connections to neighbors and landscape, and developing mutual respect. Successful wind farm developers listen first for shared values and speak with inclusive language, to communicate with potential opponents across divides of misunderstanding and motivate local residents to adapt to and benefit from change.
ISSN:1467-9744
Contains:Enthalten in: Zygon
Persistent identifiers:DOI: 10.1111/zygo.12403