Les nouveaux entrepreneurs en religion: la génération montante des chefs de cultes de possession à Cotonou (Bénin) et Salvador (Brésil)

The globalisation of commerce in today's world can be interpreted as a vast religious market emerging from the Christian reform movements, the New Age movements and the revitalisation of cults of possession. Facing neo-liberal type of competition, the leaders of cults of possession transform th...

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Bibliographic Details
Published in:Autrepart
Main Author: Tall, Emmanuelle Kadya 1956- (Author)
Format: Print Article
Language:French
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Published: IRD Éditions 2003
In: Autrepart
Year: 2003, Issue: 27, Pages: 75-90
Further subjects:B Benin
B Sect
B Cultural anthropology
B Magic
B Religion
B Christianity
B Animism
B Development
B Brazil
B Cult
B Cultural identity
B Religious organization
B Religious leader
B Entrepreneur
B Society
Description
Summary:The globalisation of commerce in today's world can be interpreted as a vast religious market emerging from the Christian reform movements, the New Age movements and the revitalisation of cults of possession. Facing neo-liberal type of competition, the leaders of cults of possession transform themselves into true businessmen, offering not only magical therapeuthic services, but also cultural and religious goods. By comparing two groups of cult leaders based in Southern Benin and in Bahia (Brazil), the author demonstrates how in both cases, the leaders have responded to local and international social expectations and established their role as purveyors of goods and services, each according to their personal background. These young religious entrepreneurs use invented and inherited traditions or self acquired know-how to establish the legitimacy of their social activities. (Autrepart/DÜI)
ISSN:1278-3986
Contains:In: Autrepart