The mass media and faith: the potentialities and problems for the church in our television culture

This essay examines the meaning and impact of the message about Christian religious institutions delivered by the mass media, especially television. Drawing on the insights of media theorist Marshall McLuhan, the argument seeks to broaden an understanding of these media, and proposes that although i...

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Bibliographic Details
Published in:The Anglican theological review
Main Author: Tatarnic, Martha Smith (Author)
Format: Print Article
Language:English
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Published: Anglican Theological Review, Inc. 2005
In: The Anglican theological review
Standardized Subjects / Keyword chains:B Church / Reporting / Television
B Religion / Television
RelBib Classification:AD Sociology of religion; religious policy
CD Christianity and Culture
RH Evangelization; Christian media
Description
Summary:This essay examines the meaning and impact of the message about Christian religious institutions delivered by the mass media, especially television. Drawing on the insights of media theorist Marshall McLuhan, the argument seeks to broaden an understanding of these media, and proposes that although it might seem that contradictory messages are conveyed - on the one hand, that the church is irrelevant; on the other, that religion is important - these are fundamentally the same. There is a "primary" message, shaped by the use, nature, and structure of a particular medium; and this message powerfully affects the patterns in which humans receive and comprehend information. Understanding this primary message, as related to portrayals of religion in the media, is an important part of the church's task as it faces the problems and potentialities of a mass-mediated culture.
ISSN:0003-3286
Contains:In: The Anglican theological review