Muslim consumers' attitudes toward fashion advertising: a conceptual framework

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Bibliographic Details
Main Author: Salam, Muhammad Talha (Author)
Contributors: Muhamad, Nazlida ; Leong, Vai Shiem
Format: Print Article
Language:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2018
In: International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 3, Pages: 245-264
Further subjects:B Muslim consumers
B fashion consciousness
B attitudes toward advertising
B Beliefs
B Conceptual Framework
B Aufsatz in Zeitschrift
B fashion advertising
B Religiosity
B behaviours
B Religious Commitment
B attitude theory