Who Reads Catholic Newspapers? Exploring Readership in a Changing Industry

Newspapers published by Roman Catholic dioceses represent a large and unexplored part of the religious publishing industry. This study attempts to shed light on the challenges these publications face by examining the readership of a diocesan newspaper in a large Catholic diocese in the Mid-Atlantic...

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Bibliographic Details
Published in:Journal of media and religion
Authors: Maier, Craig T. 1973- (Author) ; Fritz, Janie M. Harden 1961- (Author) ; O'Neil, Naomi Bell (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2014]
In: Journal of media and religion
Online Access: Volltext (Resolving-System)
Description
Summary:Newspapers published by Roman Catholic dioceses represent a large and unexplored part of the religious publishing industry. This study attempts to shed light on the challenges these publications face by examining the readership of a diocesan newspaper in a large Catholic diocese in the Mid-Atlantic region of the United States. Based on a comprehensive survey of 24,278 Roman Catholic households from 27 parishes throughout the diocese, this study finds a large gap in readership and engagement between older and younger readers, raising important strategic and pastoral questions for the newspaper in the years to come.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2014.938974