The Saga of Christian American: Identifying Mission and Locating Audience at a Religiously Oriented Publication
This article is a case study of the history of the struggle to define the outlook and readership of the Christian Coalition's official newspaper, later a magazine. Through interviews with all members of the publication's editorial staff and leadership during its eight years of operation, t...
| Published in: | Journal of media and religion |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2011]
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| In: |
Journal of media and religion
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| Online Access: |
Volltext (Resolving-System) |
| Summary: | This article is a case study of the history of the struggle to define the outlook and readership of the Christian Coalition's official newspaper, later a magazine. Through interviews with all members of the publication's editorial staff and leadership during its eight years of operation, the author tells the often-intriguing tale of its changes in philosophy, management, and voice, while at the same time relating the moves to theoretical concepts about media audiences and audience making. The result is a realist tale adding to the scant literature on the journalistic history of the Christian conservative movement, its real and intended audience, and communication concepts. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2011.625272 |