The Saga of Christian American: Identifying Mission and Locating Audience at a Religiously Oriented Publication
This article is a case study of the history of the struggle to define the outlook and readership of the Christian Coalition's official newspaper, later a magazine. Through interviews with all members of the publication's editorial staff and leadership during its eight years of operation, t...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2011]
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| In: |
Journal of media and religion
Year: 2011, Volume: 10, Issue: 4, Pages: 224-239 |
| Online Access: |
Volltext (Resolving-System) |
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| 520 | |a This article is a case study of the history of the struggle to define the outlook and readership of the Christian Coalition's official newspaper, later a magazine. Through interviews with all members of the publication's editorial staff and leadership during its eight years of operation, the author tells the often-intriguing tale of its changes in philosophy, management, and voice, while at the same time relating the moves to theoretical concepts about media audiences and audience making. The result is a realist tale adding to the scant literature on the journalistic history of the Christian conservative movement, its real and intended audience, and communication concepts. | ||
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