Uses and Dependency of Entertainment Television Among Mormon Young Adults

The uses-and-dependency model recognizes the influence of both micro- and macroinfluences on decisions to use media; however, few studies have empirically tested the model. This study represents an attempt to test the uses-and-dependency model in the context of the television-use decisions of Mormon...

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Bibliographic Details
Published in:Journal of media and religion
Main Author: Davies, John J.
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2007]
In:Journal of media and religion
Year: 2007, Volume: 6, Issue: 2, Pages: 133-148
Online Access: Volltext (Resolving-System)
Description
Summary:The uses-and-dependency model recognizes the influence of both micro- and macroinfluences on decisions to use media; however, few studies have empirically tested the model. This study represents an attempt to test the uses-and-dependency model in the context of the television-use decisions of Mormon young adults. Students attending Brigham Young University (N = 216) completed a survey of how they make the decision to view television. A structural equation model of the results shows that dependency on entertainment television, as measured by a Television Affinity scale, is negatively related to moral authority but positively related to the personal gratifications sought from television by Mormon students. The results also show a strong relationship between television affinity and time spent with television. These results are consistent with predictions made by the uses-and-dependency perspective.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348420701357609