Uses and Dependency of Entertainment Television Among Mormon Young Adults
The uses-and-dependency model recognizes the influence of both micro- and macroinfluences on decisions to use media; however, few studies have empirically tested the model. This study represents an attempt to test the uses-and-dependency model in the context of the television-use decisions of Mormon...
| Published in: | Journal of media and religion |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2007]
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| In: |
Journal of media and religion
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| Online Access: |
Volltext (Resolving-System) |
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| 520 | |a The uses-and-dependency model recognizes the influence of both micro- and macroinfluences on decisions to use media; however, few studies have empirically tested the model. This study represents an attempt to test the uses-and-dependency model in the context of the television-use decisions of Mormon young adults. Students attending Brigham Young University (N = 216) completed a survey of how they make the decision to view television. A structural equation model of the results shows that dependency on entertainment television, as measured by a Television Affinity scale, is negatively related to moral authority but positively related to the personal gratifications sought from television by Mormon students. The results also show a strong relationship between television affinity and time spent with television. These results are consistent with predictions made by the uses-and-dependency perspective. | ||
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