Created in Whose Image? Religious Characters on Network Television

Thirty-nine dramas and comedies from 7 networks broadcast September 23 to 29, 2002, were analyzed for the appearance of religious characters. Results suggest that TV characters' religiosity is not an important consideration for the networks as a whole. Nevertheless, over half of all religious c...

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Bibliographic Details
Published in:Journal of media and religion
Main Author: Clarke, Scott H. (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2005]
In: Journal of media and religion
Online Access: Volltext (Resolving-System)
Description
Summary:Thirty-nine dramas and comedies from 7 networks broadcast September 23 to 29, 2002, were analyzed for the appearance of religious characters. Results suggest that TV characters' religiosity is not an important consideration for the networks as a whole. Nevertheless, over half of all religious characters were found on the 3 emerging networks, particularly on PAX and the WB. In addition, more than half of all religious characters appeared within the 7 networks' highest rated programs. On the other hand, corporate synergies between TV networks and Hollywood studios appear to have less direct influence on the amount of religious content a network airs than does the particular audience that the network is targeting.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1207/s15328415jmr0403_2