Communication in Religious Lobbying: Making Meaning, Creating Power

This article examines influence-building tactics used in the political discourses of religious groups born from social movements. It applies Hofrenning's (1995) 3 strategies (symbolic, language, and coalition building) to an organizational publication. The work traces the Christian Coalition st...

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Bibliographic Details
Published in:Journal of media and religion
Main Author: Huckins, Kyle D.
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2002]
In:Journal of media and religion
Year: 2002, Volume: 1, Issue: 2, Pages: 121-134
Online Access: Volltext (Resolving-System)
Description
Summary:This article examines influence-building tactics used in the political discourses of religious groups born from social movements. It applies Hofrenning's (1995) 3 strategies (symbolic, language, and coalition building) to an organizational publication. The work traces the Christian Coalition stances on issues of separation of church and state between 1992 and 1996 by content analyzing Christian American, the group's official publication. This study concludes that this organization of religious conservatives used varying issue emphases, contexts, and alliances to mobilize followers. It gravitated toward a political rather than religious agenda and moved toward a more secularly delivered message over time. This article also indicates that groups rooted in social movements may be able to take places within the political superstructure relatively quickly and that Hofrenning's list is useful for tracking these transitions.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1207/S15328415JMR0102_3