Snapchat Usage Among Minority Populations
Using Hall's essential work on encoding/decoding as a theoretical framework, this research analyzes "snaps" posted during a two-week period on the Snapchat Story at Brigham Young University, a religious institution of the Church of Jesus Christ of Latter-day Saints. Further, college s...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2019]
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| In: |
Journal of media and religion
Year: 2019, Volume: 18, Issue: 1, Pages: 1-12 |
| Standardized Subjects / Keyword chains: | B
Religious minority
/ national minority
/ Snapchat
/ Religion
/ Communication
/ Spread of
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| RelBib Classification: | AD Sociology of religion; religious policy CH Christianity and Society KDH Christian sects |
| Online Access: |
Volltext (Resolving-System) |
| Summary: | Using Hall's essential work on encoding/decoding as a theoretical framework, this research analyzes "snaps" posted during a two-week period on the Snapchat Story at Brigham Young University, a religious institution of the Church of Jesus Christ of Latter-day Saints. Further, college students, who are members of the Church of Jesus Christ of Latter-day Saints, are creating negotiated religious readings of Snapchat and secular college culture as a response to a perceived hegemonic moral relativism. The results indicate three categories of snaps: a) Hegemonic platform usage with oppositional messages, b) Oppositional platform usage with negotiated messages, and c) Oppositional platform usage with modified hegemonic meanings of signifiers within the message. Minority cultures can use social media to enhance minority values and behaviors in ways not envisioned by mainstream social media use. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2019.1639404 |