Evangelicals Incorporated: Books and the Business of Religion in America
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...
| Summary: | American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products Frontmatter -- Contents -- Introduction -- 1. Finding Profit -- 2. Brands of Distinction -- 3. Trade Associating -- 4. Righteous Retail -- 5. Financial Faith -- 6. The Spirit of Market Segmentation -- Epilogue -- Abbreviations in Notes -- Notes -- Acknowledgments -- Index |
|---|---|
| Item Description: | De Gruyter - Pilot project. eBook available to selected libraries only online access with authorization star |
| Physical Description: | 1 Online-Ressource (304 p) |
| Format: | Mode of access: Internet via World Wide Web. |
| ISBN: | 9780674243965 |
| Access: | Restricted Access |
| Persistent identifiers: | DOI: 10.4159/9780674243965 |
