Evangelicals Incorporated: Books and the Business of Religion in America
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging cor...
| Main Author: | |
|---|---|
| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Cambridge, MA
Harvard University Press
[2019]
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| In: | Year: 2019 |
| Reviews: | [Rezension von: Vaca, Daniel, 1980-, Evangelicals incorporated] (2020) (Miller, Steven P., 1977 -)
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| Further subjects: | B
Religion / Christianity / History
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| Online Access: |
Contents Cover (Verlag) Volltext (Resolving-System) |
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| 520 | |a American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products | ||
| 520 | |a Frontmatter -- Contents -- Introduction -- 1. Finding Profit -- 2. Brands of Distinction -- 3. Trade Associating -- 4. Righteous Retail -- 5. Financial Faith -- 6. The Spirit of Market Segmentation -- Epilogue -- Abbreviations in Notes -- Notes -- Acknowledgments -- Index | ||
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