Myth Sells: Mattel's Commission of The Masters of the Universe Bible
Many adults of the millennial generation share childhood memories of "syndication cartoons"—cartoons created to promote an existing product. Mattel's "He-Man" was one of the most successful syndication characters of all time. However, few people know that in 1982, Mattel com...
| Published in: | Journal of religion and popular culture |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2010]
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| In: |
Journal of religion and popular culture
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| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
| Summary: | Many adults of the millennial generation share childhood memories of "syndication cartoons"—cartoons created to promote an existing product. Mattel's "He-Man" was one of the most successful syndication characters of all time. However, few people know that in 1982, Mattel commissioned a document called, "The Masters of the Universe Bible." The "Bible" drew on comparative mythology in order to create a modern mythos for Mattel's franchise. While most syndication cartoons were unsuccessful, He-Man became a global phenomenon and turned Mattel's fortunes almost overnight. This article suggests that He-Man had such an influence precisely because of the mythic themes outlined in this document. |
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| ISSN: | 1703-289X |
| Contains: | Enthalten in: Journal of religion and popular culture
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| Persistent identifiers: | DOI: 10.3138/jrpc.22.2.004 |