Myth Sells: Mattel's Commission of The Masters of the Universe Bible
Many adults of the millennial generation share childhood memories of "syndication cartoons"—cartoons created to promote an existing product. Mattel's "He-Man" was one of the most successful syndication characters of all time. However, few people know that in 1982, Mattel com...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2010]
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| In: |
Journal of religion and popular culture
Year: 2010, Volume: 22, Issue: 2 |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
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| 520 | |a Many adults of the millennial generation share childhood memories of "syndication cartoons"—cartoons created to promote an existing product. Mattel's "He-Man" was one of the most successful syndication characters of all time. However, few people know that in 1982, Mattel commissioned a document called, "The Masters of the Universe Bible." The "Bible" drew on comparative mythology in order to create a modern mythos for Mattel's franchise. While most syndication cartoons were unsuccessful, He-Man became a global phenomenon and turned Mattel's fortunes almost overnight. This article suggests that He-Man had such an influence precisely because of the mythic themes outlined in this document. | ||
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