Value-enhancing social responsibility: market reaction to donations by family vs. non-family firms with religious CEOs

Using a signaling framework, we argue that ethical behavior as evidenced by charitable donations is viewed more positively by investors when seen not to be based on self-serving motives but rather on authentic generosity that builds moral capital. The affirmed religiosity of CEOs may make their ethi...

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Bibliographic Details
Published in:Journal of business ethics
Authors: Maung, Min 1974- (Author) ; Miller, Danny (Author) ; Tang, Zhenyang (Author) ; Xu, Xiaowei (Author)
Format: Electronic Article
Language:English
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Published: Springer 2020
In: Journal of business ethics
Year: 2020, Volume: 163, Issue: 4, Pages: 745-758
Further subjects:B Aufsatz in Zeitschrift
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Summary:Using a signaling framework, we argue that ethical behavior as evidenced by charitable donations is viewed more positively by investors when seen not to be based on self-serving motives but rather on authentic generosity that builds moral capital. The affirmed religiosity of CEOs may make their ethical position more credible, while their embeddedness within a family business suggests that CEOs are backed by powerful owners with long-time horizons and a desire to build moral capital with stakeholders. We find in a study of market responses to 1572 corporate donations by S
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-019-04381-8