Hashtagging “Good” Muslim Performances Online

This paper examines a “Muslim twist” used to signal inoffensiveness by our Muslim Canadian interlocutors in their use of hashtags online. We consider and critique this “twist” observed in our qualitative data of a seeming juxtaposition of a Muslim-related term with a seemingly non-Muslim object or e...

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Bibliographic Details
Published in:Journal of media and religion
Authors: Selby, Jennifer A. 1977- (Author) ; Funk, Cory (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2020]
In: Journal of media and religion
Standardized Subjects / Keyword chains:B Canada / Muslim / New media / Hashtag / Creativity
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
BJ Islam
KBQ North America
Online Access: Volltext (Verlag)
Description
Summary:This paper examines a “Muslim twist” used to signal inoffensiveness by our Muslim Canadian interlocutors in their use of hashtags online. We consider and critique this “twist” observed in our qualitative data of a seeming juxtaposition of a Muslim-related term with a seemingly non-Muslim object or emotion. Based on discursive analysis of our interlocutors’ description of their hashtag usage, we situate this phenomenon in a context of rising securitization and the individualization afforded by social media. We argue that “Muslim twist” hashtags mobilize their polysemic and viral nature to both perform and interrupt normative online sensibilities in ways that reveal continuing burdens of “good Muslim” public performances, now online.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2020.1770543