Hashtag Heathens: Contemporary Germanic Pagan Feminine Visuals on Instagram
A rising number of young adult females use Instagram, posting pictures with hashtags which alert Instagram users to their specific interests. Heathens have also begun to use Instagram and in order to better understand this new feature of the religious movement I interviewed fifteen Instagram account...
| Subtitles: | Special Issue: Paganism, art, and fashion |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Equinox Publ.
[2020]
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| In: |
The pomegranate
Year: 2019, Volume: 21, Issue: 2, Pages: 186-209 |
| Standardized Subjects / Keyword chains: | B
Instagram
/ Benutzerin
/ Hashtag
/ Neopaganism
/ Germanic peoples
/ Mythology
/ Religious consciousness
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| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion AZ New religious movements |
| Further subjects: | B
Heathenry
B Social media B Paganism B Instagram B Norse B Witch |
| Online Access: |
Volltext (doi) Volltext (kostenfrei) |
| Summary: | A rising number of young adult females use Instagram, posting pictures with hashtags which alert Instagram users to their specific interests. Heathens have also begun to use Instagram and in order to better understand this new feature of the religious movement I interviewed fifteen Instagram account owners whom I identified by three factors. 1. Their use of three or more of the following hashtags: #norsewitch #heathengirl #seidr #volva #galdr #norsepagan #heathensofInstagram #witch #runes #viking #shamanism #witchesofInstagram 2. Their personal identification as Heathen, Asatru, Norse Pagan, or otherwise expressing spiritual belief in a Nordic mythology. 3. The account had at least 500 followers, indicating the likelihood of having an impact on Heathens, Pagans, and sympathetic individuals. My focus is to document the processes and dynamics of Instagram as a medium for religious communication from the point of view of producers of religious content: the alpha Instagram account owners. The data shows that these young females apply significant theological thought in their posts and most have a strong sense of responsibility to teach others about Heathenry. The data departs from previous research on Instagram and Heathenry in that the account owners appear to have altruistic motives in the first instance and an affirmative non-political epistemology in the second. |
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| ISSN: | 1743-1735 |
| Contains: | Enthalten in: The pomegranate
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| Persistent identifiers: | DOI: 10.1558/pome.40063 |