Segmentation of retail bank customers based on occasions (Agribank of Iran as case study)

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Bibliographic Details
Authors: Azizi, Shahriar (Author) ; Parsa, Mikael (Author)
Format: Electronic Article
Language:English
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Published: Inderscience 2020
In: International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 1, Pages: 28-42
Further subjects:B Aufsatz in Zeitschrift
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