Branding Bhakti: Krishna consciousness and the makeover of a movement
Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclu...
| Main Author: | |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Bloomington
Indiana University Press
2021
|
| In: | Year: 2021 |
| Series/Journal: | Framing the global
|
| Standardized Subjects / Keyword chains: | B
USA
/ Hare-Krischna-Bewegung
/ Commercialization
B India / Hare-Krischna-Bewegung / Globalization / Commercialization |
| RelBib Classification: | AD Sociology of religion; religious policy AZ New religious movements KBM Asia KBQ North America |
| Further subjects: | B
Work-life balance
Religious aspects
Hinduism
B Meditation Hinduism B Branding (Marketing) B International Society for Krishna Consciousness (India) B International Society for Krishna Consciousness (United States) B Yoga B Globalization Religious aspects Hinduism |
| Online Access: |
Table of Contents Blurb Literaturverzeichnis |
| Parallel Edition: | Electronic
|