Branding Bhakti: Krishna Consciousness and the Makeover of a Movement
Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
| Main Author: | |
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| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Bloomington
Indiana University Press
2021
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| In: | Year: 2021 |
| Series/Journal: | Framing the Global Ser.
|
| Further subjects: | B
International Society for Krishna Consciousness-India
B Work-life balance-Religious aspects-Hinduism B Electronic books B International Society for Krishna Consciousness-United States |
| Online Access: |
Volltext (lizenzpflichtig) |
| Parallel Edition: | Erscheint auch als: 9780253054906 |
| Summary: | Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal. Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Note on Transliteration -- Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography -- Index -- About the Author. |
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| Item Description: | Description based on publisher supplied metadata and other sources |
| ISBN: | 0253054923 |