Branding Bhakti: Krishna Consciousness and the Makeover of a Movement

Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

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Bibliographic Details
Main Author: Karapanagiotis, Nicole (Author)
Format: Electronic Book
Language:English
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Check availability: HBZ Gateway
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Bloomington Indiana University Press 2021
In:Year: 2021
Series/Journal:Framing the Global Ser.
Further subjects:B International Society for Krishna Consciousness-India
B Work-life balance-Religious aspects-Hinduism
B Electronic books
B International Society for Krishna Consciousness-United States
Online Access: Volltext (lizenzpflichtig)
Parallel Edition:Erscheint auch als: 9780253054906