Corporate Hinduism: An argument for attention to sites of authority in a nascent field of research1

This article takes stock of existing scholarly literature on corporate Hinduism and charts a course for future studies of the same. So far, this literature has focused on business gurus who deploy Hindu texts and ideas in order to justify, organize, and lend meaning to business practices centered ar...

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Bibliographic Details
Main Author: Moodie, Deonnie 1981- (Author)
Format: Electronic Article
Language:English
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Published: Wiley-Blackwell [2021]
In: Religion compass
Year: 2021, Volume: 15, Issue: 2, Pages: 1-9
Standardized Subjects / Keyword chains:B Organization / Corporations / Enterprise / Hinduism / Religious change
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
BK Hinduism, Jainism, Sikhism
Online Access: Volltext (Verlag)
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Description
Summary:This article takes stock of existing scholarly literature on corporate Hinduism and charts a course for future studies of the same. So far, this literature has focused on business gurus who deploy Hindu texts and ideas in order to justify, organize, and lend meaning to business practices centered around knowledge work in the corporate sector both in India and globally. I argue that further scholarship should pay closer attention to the sites and institutions whereby these gurus gain their authority as well as their platform. These now include business schools, research centers, and corporations. Such a focus reveals that corporate spaces are increasingly becoming loci of authority for the production of new forms of religion.
ISSN:1749-8171
Contains:Enthalten in: Religion compass
Persistent identifiers:DOI: 10.1111/rec3.12387