Religion and consumer behaviour in developing nations
"Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individu...
| Contributors: | ; |
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| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Cheltenham Northampton
Edward Elgar Publishing
2021
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| In: | Year: 2021 |
| Further subjects: | B
Consumer behavior
Research (Developing countries)
B Collection of essays B Konsumentenverhalten B Economic growth B Religion B Developing countries B Soziale Schicht B Economics (Developing countries) Religious aspects B Electronic books B Subculture |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Erscheint auch als: 9781839101021(hardback) |
| Summary: | "Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers' religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions. This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers"-- |
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| Item Description: | Includes bibliographical references and index |
| ISBN: | 1839101032 |
| Persistent identifiers: | DOI: 10.4337/9781839101038 |