Religion and consumer behaviour in developing nations

"Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individu...

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Bibliographic Details
Contributors: Gbadamosi, Ayantunji (Editor) ; Oniku, Ayodele Christopher (Editor)
Format: Electronic Book
Language:English
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Published: Cheltenham Northampton Edward Elgar Publishing 2021
In:Year: 2021
Further subjects:B Consumer behavior Research (Developing countries)
B Collection of essays
B Konsumentenverhalten
B Economic growth
B Religion
B Developing countries
B Soziale Schicht
B Economics (Developing countries) Religious aspects
B Electronic books
B Subculture
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)
Parallel Edition:Erscheint auch als: 9781839101021(hardback)