"Heart Sutra Pop": Religious Textual Democratization by a Sexy Vocal Android

In 2010, the publication of "Heart Sutra Pop," an online animated video featuring the cyber-idol Hatsune Miku singing the Heart Sutra, launched a viral enthusiasm for the text that is unmatched throughout its more than twelve-hundred-year history in Japan. This article explores the digital...

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Bibliographic Details
Published in:Journal of religion and popular culture
Main Author: Shultz, John (Author)
Format: Electronic Article
Language:English
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Published: University of Saskatchewan [2021]
In: Journal of religion and popular culture
Standardized Subjects / Keyword chains:B Hatsune, Miku, Fictitious character 2007- / Prajñāpāramitā-hṛdaya-sūtra / Singing / Interpretation of / Japan / Buddhism / Religious change
RelBib Classification:AG Religious life; material religion
BL Buddhism
KBM Asia
Further subjects:B Heart Sutra
B spiritual booms
B cyber-idol
B Hatsune Miku
B Otaku
B textuality
B Social participation
Online Access: Volltext (lizenzpflichtig)
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Description
Summary:In 2010, the publication of "Heart Sutra Pop," an online animated video featuring the cyber-idol Hatsune Miku singing the Heart Sutra, launched a viral enthusiasm for the text that is unmatched throughout its more than twelve-hundred-year history in Japan. This article explores the digital rebirth of the sutra and the rise of an unlikely virtual spiritual leader. I argue that this cyber-idol-driven sutra boom is both doctrinally justifiable and consistent with a wave of new media initiatives by Japanese Buddhists.
ISSN:1703-289X
Contains:Enthalten in: Journal of religion and popular culture
Persistent identifiers:DOI: 10.3138/jrpc.2019-0040