The Sanctuary of the Spectacle: Megachurches and the Production of Christian Celebrities and Consumers

Using mixed qualitative methods, this research analyzes the entanglement of religion, media, and celebrity culture in the context of a Las Vegas-based megachurch. First, we analyze how the church adopts a culture industry approach, transforming and retrofitting it for religious practice. Second, we...

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Bibliographic Details
Published in:Journal of media and religion
Authors: Kidwell, Josiah (Author) ; Borer, Michael Ian (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group 2021
In: Journal of media and religion
Standardized Subjects / Keyword chains:B USA / Big church / Cultural industries / Method / Celebrity / Religious organization / Consumer
RelBib Classification:KBQ North America
KDG Free church
ZB Sociology
ZG Media studies; Digital media; Communication studies
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Using mixed qualitative methods, this research analyzes the entanglement of religion, media, and celebrity culture in the context of a Las Vegas-based megachurch. First, we analyze how the church adopts a culture industry approach, transforming and retrofitting it for religious practice. Second, we unpack the implications of media and celebrity culture as a platform for the transmission of religious meaning. Finally, we explore the compounding quality of these elements (celebrity, technology, and religion) and its effects in this form of religious syncretism. Though a reductionistic analysis may be tempting, this research presents a case in which new forms of technology functions to synthesize and augment a blending of celebrity culture and spiritual practice that escapes any singular type of characterization. Religion, in this context, presents many physical and virtual faces, rooted in the blending of heterogenous elements in the worship experience.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2021.1925463