Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nation...
| Published in: | Religions |
|---|---|
| Authors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
MDPI
2021
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| In: |
Religions
Year: 2021, Volume: 12, Issue: 6 |
| Further subjects: | B
religious media
B Social media B Polish Catholic press B marketing communication B social media marketing B Twitter B brand communication B media marketing |
| Online Access: |
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