Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nation...
| Auteurs: | ; ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
MDPI
2021
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| Dans: |
Religions
Année: 2021, Volume: 12, Numéro: 6 |
| Sujets non-standardisés: | B
religious media
B Polish Catholic press B marketing communication B social media marketing B Twitter B brand communication B Réseaux sociaux B media marketing |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |