Converting the Masses: Advertising Nature and Gender in the Post #MeToo Movement Era
Drawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement. This shift illuminates the ideological functi...
| Subtitles: | "Special Issue: Engendering Nature" |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Equinox Publ.
2021
|
| In: |
Journal for the study of religion, nature and culture
Year: 2021, Volume: 15, Issue: 1, Pages: 83-113 |
| Standardized Subjects / Keyword chains: | B
USA
/ Feminism
/ Social movement
/ Anzeigengestaltung
/ Gender-specific role
/ Nature
/ Werbebotschaft
/ History 2004-2019
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion KBQ North America ZB Sociology |
| Further subjects: | B
Nature
B Donald Trump B Religion B Commercial advertising B Gender B #MeToo |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1763827356 | ||
| 003 | DE-627 | ||
| 005 | 20211126092518.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 210721s2021 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1558/jsrnc.39591 |2 doi | |
| 035 | |a (DE-627)1763827356 | ||
| 035 | |a (DE-599)KXP1763827356 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |a 1 |2 ssgn | ||
| 100 | 1 | |e VerfasserIn |0 (DE-588)120255878X |0 (DE-627)1686916701 |4 aut |a Nichols, Amanda M. | |
| 109 | |a Nichols, Amanda M. |a Nichols, Amanda | ||
| 245 | 1 | 0 | |a Converting the Masses |b Advertising Nature and Gender in the Post #MeToo Movement Era |
| 246 | 1 | |i Rubrikentitel |a "Special Issue: Engendering Nature" | |
| 264 | 1 | |c 2021 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a Drawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement. This shift illuminates the ideological functions of advertisements with regard to understandings of gender and nature. Employing Benson Saler's family resemblances approach, and further drawing on the work of David Chidester and Katheryn Lofton I show that advertisements function in religion-resembling ways in pop culture. By examining a number of corporate advertisements between 2004 and 2019, I show a shift in some corporations'marketing strategies in light of political tensions concerning sexual harassment and climate change in the United States. These changing strategies also represent a call to action by forming community around shared causes, urging consumers to choose wisely and think about something bigger than themselves. | ||
| 650 | 4 | |a #MeToo | |
| 650 | 4 | |a Commercial advertising | |
| 650 | 4 | |a Donald Trump | |
| 650 | 4 | |a Gender | |
| 650 | 4 | |a Nature | |
| 650 | 4 | |a Religion | |
| 652 | |a AD:AG:KBQ:ZB | ||
| 689 | 0 | 0 | |d g |0 (DE-588)4078704-7 |0 (DE-627)106076612 |0 (DE-576)209209682 |2 gnd |a USA |
| 689 | 0 | 1 | |d s |0 (DE-588)4222126-2 |0 (DE-627)104499168 |0 (DE-576)210278633 |2 gnd |a Feminismus |
| 689 | 0 | 2 | |d s |0 (DE-588)4055707-8 |0 (DE-627)10446674X |0 (DE-576)209115076 |2 gnd |a Soziale Bewegung |
| 689 | 0 | 3 | |d s |0 (DE-588)4219007-1 |0 (DE-627)105029041 |0 (DE-576)210252812 |2 gnd |a Anzeigengestaltung |
| 689 | 0 | 4 | |d s |0 (DE-588)4071776-8 |0 (DE-627)104509104 |0 (DE-576)209184876 |2 gnd |a Geschlechterrolle |
| 689 | 0 | 5 | |d s |0 (DE-588)4041358-5 |0 (DE-627)104288833 |0 (DE-576)209044594 |2 gnd |a Natur |
| 689 | 0 | 6 | |d s |0 (DE-588)4193382-5 |0 (DE-627)105227471 |0 (DE-576)210087064 |2 gnd |a Werbebotschaft |
| 689 | 0 | 7 | |q z |2 gnd |a Geschichte 2004-2019 |
| 689 | 0 | |5 (DE-627) | |
| 773 | 0 | 8 | |i Enthalten in |t Journal for the study of religion, nature and culture |d London : Equinox Publ., 2007 |g 15(2021), 1, Seite 83-113 |h Online-Ressource |w (DE-627)549634886 |w (DE-600)2395657-4 |w (DE-576)274589745 |x 1749-4915 |7 nnns |
| 773 | 1 | 8 | |g volume:15 |g year:2021 |g number:1 |g pages:83-113 |
| 856 | 4 | 0 | |u https://doi.org/10.1558/jsrnc.39591 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 856 | 4 | 0 | |u https://journal.equinoxpub.com/JSRNC/article/view/19856 |x Verlag |z lizenzpflichtig |3 Volltext |
| 936 | u | w | |d 15 |j 2021 |e 1 |h 83-113 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 3956506588 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1763827356 | ||
| LOK | |0 005 20211126092518 | ||
| LOK | |0 008 210721||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo | ||
| LOK | |0 936ln |0 1442053755 |a ZB | ||
| LOK | |0 936ln |0 1442049227 |a KBQ | ||
| LOK | |0 936ln |0 1442043016 |a AD | ||
| LOK | |0 936ln |0 1442043229 |a AG | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REF | |a Naturgeschichte | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Feminism,Feminist theory,Gender-specific role,Gender-specific role,Sexual role,Sex role in literature,Nature,Nature,Religion,Religions,Religion,Religion in literature,Social movement,Movement,Popular movement,USA,USA,USA,USA,Middle West,USA,USA,USA,America,Confederate States of America,Midwest |
| STB | 0 | 0 | |a Féminisme,Théorie féministe,Langage publicitaire,Mouvement social,Nature,Nature,Religion,Religions,Religion,Rôle de genre,Rôle de genre,Rôle sexué,Rôle sexué,Rôle sexué (motif),Rôle sexué |
| STC | 0 | 0 | |a Feminismo,Movimiento social,Naturaleza,Naturaleza,Papel de género,Papel de género,Religión,Religión,Religión |
| STD | 0 | 0 | |a Femminismo,Movimenti sociali,Natura,Natura,Religione,Religione,Religione,Ruolo di genere,Ruolo di genere |
| STE | 0 | 0 | |a 大自然,大自然,自然界,自然界,女性主义,女权运动,女权主义,宗教,宗教,性别角色,性别角色,社会运动 |
| STF | 0 | 0 | |a 大自然,大自然,自然界,自然界,女性主義,女權運動,女權主義,宗教,宗教,性別角色,性別角色,社會運動 |
| STG | 0 | 0 | |a Feminismo,Movimento social,Natureza,Natureza,Papel de gênero,Papel de gênero,Religião,Religião |
| STH | 0 | 0 | |a Гендерная роль (мотив),Гендерная роль,Природа (мотив),Природа,Религия (мотив),Религия,Социальное движение,Феминизм |
| STI | 0 | 0 | |a Θρησκεία (μοτίβο),Θρησκεία,Κοινωνικό κίνημα,Ρόλος των φύλων (μοτίβο),Ρόλος των φύλων,Φεμινισμός,Φύση (μοτίβο),Φύση |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Soziales Geschlecht,Geschlecht,Geschlecht , Religion,Mystik,Mythologie |
| SYG | 0 | 0 | |a United States,United States of America,Vereinigte Staaten,Vereinigte Staaten von Amerika , USA,Südost,Südöstliche Vereinigte Staaten,USA,Nordwestamerika,USA,Nordwest,Pazifischer Nordwesten,USA,Ost,Östliche Vereinigte Staaten,USA,Nord,Nördliche Vereinigte Staaten,Südwestliche USA,USA,Südweststaaten,Südwestliche Vereinigte Staaten,USA,Südwest,United States of America,Vereinigte Staaten von Amerika,Amerika <USA>,United States of America,Vereinigte Staaten von Amerika,Amerika <USA>,USA,Nordost,Nordöstliche Vereinigte Staaten,Mittlerer Westen,USA,Middle West,Mittelwesten,Midwest,USA,West,Westliche Vereinigte Staaten,Nordamerikanische Südstaaten,Konföderierte Staaten von Amerika,Confederate States of America,Südliche Vereinigte Staaten,Südatlantische Staaten,Südöstliche Staaten,United States of America,Vereinigte Staaten von Amerika,Nordamerika,Amerika,United States,United States of America,Etats Unis,Etats-Unis,Vereinigte Staaten,Estados Unidos de America,EEUU,Vereinigte Staaten von Nordamerika,Soedinennye Štaty Ameriki,SŠA,Stany Zjednoczone Ameryki Północnej,Hēnōmenai Politeiai tēs Boreiu Amerikēs,Hēnōmenes Politeies tēs Amerikēs,HēPA,Ēnōmenes Politeies tēs Amerikēs,ĒPA,Meiguo,Etats-Unis d'Amérique,US , Feministische Theorie,Feministische Theorie , Bewegung,Sozialbewegung,Volksbewegung,Soziale Bewegungen , Gender role,Gender stereotype,Geschlechterstereotyp,Geschlechtsrolle,Rollenstereotyp,Geschlechtsrolle , Naturdarstellung , Werbeaussage,Werbeversprechen,Werbeinhalt |
| TIM | |a 100020040101_100020191231 |b Geschichte 2004-2019 | ||