Talking about cultural differences in an age of globalization and hybridization: Between Obelix and Stephen Colbert

The concept of culture has long been central to mission theory and practice. However, current understandings of culture can easily fall into one of two extremes: on the one hand, essentialist views of culture can easily lead to stereotyping, and on the other hand, extreme postcolonial cultural hybri...

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Bibliographic Details
Published in:Missiology
Main Author: Ott, Craig 1952- (Author)
Format: Electronic Article
Language:English
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Published: Sage 2022
In: Missiology
Year: 2022, Volume: 50, Issue: 1, Pages: 63-77
RelBib Classification:CD Christianity and Culture
ZA Social sciences
Further subjects:B cultural essentialism
B cultural differences
B cultural hybridity
Online Access: Volltext (lizenzpflichtig)
Description
Summary:The concept of culture has long been central to mission theory and practice. However, current understandings of culture can easily fall into one of two extremes: on the one hand, essentialist views of culture can easily lead to stereotyping, and on the other hand, extreme postcolonial cultural hybridization theories reject typologies of cultural differences altogether and tend to disregard empirical research on cultural differences. This article describes how to speak of cultural differences, including the use of typologies of cultural differences, without falling into these extremes. Five myths and seven recommendations regarding research and description of cultural differences are put forth.
ISSN:2051-3623
Contains:Enthalten in: Missiology
Persistent identifiers:DOI: 10.1177/00918296211035746