Coaching a Healthy Lifestyle: Positioning Ayurveda in a Late Modern Context

This article is a case study of practitioners of Ayurvedic health counselling in Stockholm, Sweden. The focus is on the practitioners’ ways of presenting their practice. It is found that the practice is construed as a form of coaching, where life style advice is primary in relation to different reme...

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Bibliographic Details
Published in:International journal for the study of new religions
Main Author: Ståhle, Göran Viktor (Author)
Format: Electronic Article
Language:English
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Published: equinox 2010
In: International journal for the study of new religions
Further subjects:B Medicine
B Positioning
B Ayurveda
B Alternative
B Coaching
B spirituality health care
B Holistic Medicine
Online Access: Volltext (lizenzpflichtig)
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Summary:This article is a case study of practitioners of Ayurvedic health counselling in Stockholm, Sweden. The focus is on the practitioners’ ways of presenting their practice. It is found that the practice is construed as a form of coaching, where life style advice is primary in relation to different remedies and medicaments. The majority of the clients suffer from vague, stress-related complaints, problems that "fall through" the conventional health care system. The primary cause of these problems are attributed to imbalances that are created by the fast pace in the Western society of today. Discourse analysis is used to interpret how this implies a positioning of the practitioners as a part of a holistic health milieu.
ISSN:2041-952X
Contains:Enthalten in: International journal for the study of new religions
Persistent identifiers:DOI: 10.1558/ijsnr.v1i2.243