Art of Living: Religious Entrepreneurship and Legitimation Strategies
This article investigates the Art of Living movement both globally and locally, focusing especially on the movement in Norway, and in its founding country India. Art of Living is localized as a New Religious Movement (NRM) within the larger framework of Hinduism and contemporary new religiosity. I t...
| Published in: | International journal for the study of new religions |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
equinox
2011
|
| In: |
International journal for the study of new religions
|
| Further subjects: | B
Sri Sri Ravi Shankar
B religious entrepreneur B Legitimization B NRM B Sudarshan Kriya B Art of Living |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This article investigates the Art of Living movement both globally and locally, focusing especially on the movement in Norway, and in its founding country India. Art of Living is localized as a New Religious Movement (NRM) within the larger framework of Hinduism and contemporary new religiosity. I trace the movement’s key practices and the courses and initiatives they offer, as well as presenting a short biography of the movement’s founder Sri Sri Ravi Shankar. A selection of the most important legitimization strategies utilized by the Art of Living are discussed, along with an analysis of Ravi Shankar as a religious entrepreneur. |
|---|---|
| ISSN: | 2041-952X |
| Contains: | Enthalten in: International journal for the study of new religions
|
| Persistent identifiers: | DOI: 10.1558/ijsnr.v2i2.255 |