Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran

Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The stud...

Full description

Saved in:  
Bibliographic Details
Published in:The international journal of religious tourism and pilgrimage
Authors: Bagheri, Moslem ; Mobasheri, Ali Asghar ; Nikbakht, Amin
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Published: Dublin Institute of Technology 2022
In: The international journal of religious tourism and pilgrimage
Year: 2022, Volume: 10, Issue: 1, Pages: 61-78
Further subjects:B R-SWARA technique
B coronavirus pandemic
B post-COVID-19 future
B Religious Tourism
B Systematic literature review
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The study was an applied survey that drew on a mixed research design. The results of the qualitative data analysis obtained through a systematic literature review revealed that the recovery strategies to boost businesses in the field of religious tourism in the post-COVID-19 future could be divided into four main strategies (dimensions) and 24 sub-strategies (criteria). Furthermore, the quantitative analysis, conducted through the R-SWARA technique, showed that ‘making it mandatory to maintain a distance from sacred monuments (e.g., tombs) and prohibiting touching or having any physical contact with such monuments’, ‘Understanding religious tourists’ health-related expectations’, ‘making it mandatory to use masks and other health-related equipment in sacred/religious locations’, and ‘reducing the capacity for welcoming tourists in sacred and tourism sites while holding religious ceremonies with a small number of attendants’ were the most significant strategies that could boost religious tourism post-COVID-19. These factors were prioritised by experts and activists in the industry who shared their opinions in this study.
ISSN:2009-7379
Contains:Enthalten in: The international journal of religious tourism and pilgrimage