Recovery Strategies to Sustain Religious Tourism Post-COVID-19: Evidence from Iran
Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The stud...
| Published in: | The international journal of religious tourism and pilgrimage |
|---|---|
| Authors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2022
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| In: |
The international journal of religious tourism and pilgrimage
|
| Standardized Subjects / Keyword chains: | B
Iran
/ COVID-19 (Disease)
/ Pandemic
/ Coping
/ Pilgrimage
/ Spiritual tourism
/ Tourismusmarketing
|
| RelBib Classification: | AG Religious life; material religion BJ Islam KBL Near East and North Africa ZA Social sciences |
| Further subjects: | B
R-SWARA technique
B coronavirus pandemic B post-COVID-19 future B Religious Tourism B Systematic literature review |
| Online Access: |
Volltext (lizenzpflichtig) |
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| 520 | |a Religious tourism, as one of the most significant types of tourism, is among the most seriously affected economic sectors worldwide as a result of the coronavirus (COVID-19) pandemic. This study sought to identify and prioritise the strategies for sustaining post-COVID-19 religious tourism. The study was an applied survey that drew on a mixed research design. The results of the qualitative data analysis obtained through a systematic literature review revealed that the recovery strategies to boost businesses in the field of religious tourism in the post-COVID-19 future could be divided into four main strategies (dimensions) and 24 sub-strategies (criteria). Furthermore, the quantitative analysis, conducted through the R-SWARA technique, showed that ‘making it mandatory to maintain a distance from sacred monuments (e.g., tombs) and prohibiting touching or having any physical contact with such monuments’, ‘Understanding religious tourists’ health-related expectations’, ‘making it mandatory to use masks and other health-related equipment in sacred/religious locations’, and ‘reducing the capacity for welcoming tourists in sacred and tourism sites while holding religious ceremonies with a small number of attendants’ were the most significant strategies that could boost religious tourism post-COVID-19. These factors were prioritised by experts and activists in the industry who shared their opinions in this study. | ||
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