‘Real Gs and pastors in the church’: hip-hop esthetics in the rap music video productions of the Evangelical Lutheran Church of Finland

Previous studies of Christianity and hip-hop have mainly focused on the US and African American cultural context, and on evangelical minorities in different anglophone contexts. The current study offers a novel perspective on the study of Christianity and hip-hop by presenting an audiovisual close r...

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Bibliographic Details
Published in:Religion
Main Author: Järvenpää, Tuomas (Author)
Format: Electronic Article
Language:English
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Published: Routledge 2022
In: Religion
Standardized Subjects / Keyword chains:B Suomen evankelis-luterilainen kirkko / Rap / Music video / Aesthetics / Evangelization / Inclusion (Sociology)
RelBib Classification:CD Christianity and Culture
CH Christianity and Society
KBE Northern Europe; Scandinavia
KDD Protestant Church
RD Hymnology
RH Evangelization; Christian media
Further subjects:B Rap
B Hip-hop
B Finland
B Christianity
B Evangelicalism
B National Identity
Online Access: Volltext (kostenfrei)
Description
Summary:Previous studies of Christianity and hip-hop have mainly focused on the US and African American cultural context, and on evangelical minorities in different anglophone contexts. The current study offers a novel perspective on the study of Christianity and hip-hop by presenting an audiovisual close reading of two rap music videos – Kaunis Jeesus and Hoosianna – that were commissioned by a Nordic mainline church institution, the Finnish Evangelical Lutheran Church. The paper identifies two articulations of hip-hop esthetics in these audiovisual productions. The first articulation follows the common evangelical approach to popular music and is marked by the absence of many of the esthetic traits of secular hip-hop culture while the second articulation embraces the stylistic practices of hip-hop in order to communicate that the church is a culturally inclusive institution and to counter the exclusivist ideologies of the nationalist-populist political movements.
ISSN:1096-1151
Contains:Enthalten in: Religion
Persistent identifiers:DOI: 10.1080/0048721X.2022.2068460