Asking the "Born-Again" Question

Concern about respondent misinterpretation of a "born-again" Christian question in a telephone survey lead us to examine alternative phrasings of this question in three additional, split-ballot, statewide surveys. All three yielded "born-again" percentages in response to one ques...

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Bibliographic Details
Published in:Review of religious research
Authors: Dixon, Richard D. (Author) ; Levy, Diane E. (Author) ; Lowery, Roger C. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1988
In: Review of religious research
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Parallel Edition:Non-electronic
Description
Summary:Concern about respondent misinterpretation of a "born-again" Christian question in a telephone survey lead us to examine alternative phrasings of this question in three additional, split-ballot, statewide surveys. All three yielded "born-again" percentages in response to one question phrasing that were three times as high as those yielded by the alternative phrasing. The percentage difference was consistently distributed in subgroup comparisons across numerous political, sociodemographic, and attitudinal variables. A speculation about the root of the measurement validity problem is discussed.
ISSN:2211-4866
Contains:Enthalten in: Review of religious research
Persistent identifiers:DOI: 10.2307/3511838