The Influence of Pastor Status and Sex on Evaluations of Sermons

This study investigated the role of pastor's sex and occupational status on observers' evaluations of a sermon. One hundred and fifteen male and female college students read a sermon and evaluated it on a number of dimensions (e.g., inspiration, creativity, and relevance to life). Half of...

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Bibliographic Details
Authors: Maybury, Karol (Author) ; Chickering, Sarah (Author)
Format: Electronic Article
Language:English
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Published: Sage Publications 2001
In: Review of religious research
Year: 2001, Volume: 42, Issue: 4, Pages: 415-424
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Parallel Edition:Non-electronic
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Summary:This study investigated the role of pastor's sex and occupational status on observers' evaluations of a sermon. One hundred and fifteen male and female college students read a sermon and evaluated it on a number of dimensions (e.g., inspiration, creativity, and relevance to life). Half of the subjects were told that the author of the sermon was a female pastor, the other half of the subjects were told that it was a male pastor. The status of the pastor was also manipulated: half of the subjects were told the author was a recent seminary graduate, and the other half were told the author had been a pastor for 20 years. It was hypothesized that subjects would evaluate female authors more negatively than male authors and low status authors more negatively than high status authors. In fact, low status authors were rated as more inspiring and relevant to life than high status authors. Additionally, there were a number of higher order interactions. Most notably, male subjects evaluating a high status female author's sermon rated it the lowest on inspiration, relevance to life, and likelihood of recommending the sermon to a friend. The implications of these findings for gender stereotypes are discussed.
ISSN:2211-4866
Contains:Enthalten in: Review of religious research
Persistent identifiers:DOI: 10.2307/3512133