Do Islamic ethics influence consumers' reaction to advertising messages of certain foods?: tracking consumers' reaction using fMRI technology
Authors: | ; ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Routledge, Taylor & Francis Group
2022
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In: |
Journal of global marketing
Year: 2022, Volume: 35, Issue: 5, Pages: 349-367 |
Further subjects: | B
Islamic Ethics
B ethical obligation B Ethical products B Ethical consumption B Aufsatz in Zeitschrift B functional magnetic resonance imaging |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
ISSN: | 1528-6975 |
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Contains: | Enthalten in: Journal of global marketing
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Persistent identifiers: | DOI: 10.1080/08911762.2022.2037806 |