Kult-Marketing: die neuen Götter des Marktes
| Contributors: | ; |
|---|---|
| Format: | Print Book |
| Language: | German |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Düsseldorf
ECON-Verlag
1995
|
| In: | Year: 1995 |
| Standardized Subjects / Keyword chains: | B
Marketing
/ Value shift
B Brand name policy / Consumer behavior / Style of life |
| Further subjects: | B
Marketing
Social aspects
B Popular Culture B Konsum B Advertising Social aspects B The Postmodern B Market economy B Capitalism B Marketing |
| Online Access: |
Inhaltsverzeichnis (Verlag) |
| Item Description: | Includes bibliographical references (p. 361-362) and index |
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| ISBN: | 3430114330 |