Advertisements Shape Our Social Reality: A Study of Apple Advertisements on Promoting PWDs and Inclusion
There are persons with disabilities (PWDs) in each society. Theinclusion of PWDs by society, as supported by the United Nation’s sustainabledevelopment goals (SDGs), could be encouraged by advertising. Advertising’sinfluence on one’s worldview is obvious with cultivation theory espousing thephenomen...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2019
|
| In: |
Intellectual discourse
Year: 2019, Volume: 27, Issue: S I #2, Pages: 855-888 |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | There are persons with disabilities (PWDs) in each society. Theinclusion of PWDs by society, as supported by the United Nation’s sustainabledevelopment goals (SDGs), could be encouraged by advertising. Advertising’sinfluence on one’s worldview is obvious with cultivation theory espousing thephenomenon that prolonged viewing of television could fashion audiences’worldview by making them believe that the images projected are accuratedepictions of reality. PWDs not only nurture compassion within us but provideus with a wealth of opportunities by coming up with inventions that improvetheir quality of life. These inventions could empower PWDs by giving themgreater independence. The global brand, Apple, through its technologicaldevices, gives PWDs jobs, a platform for expression and dignity. Apple hascreated a series of video advertisements that depict its embrace of inclusionthrough its technological innovations. The study examines selected Apple’svideo advertisements using critical discourse analysis (CDA). The outcomeof the study is a framework for brands to use as a guide when incorporatingadvertising images on the inclusion of PWDs. |
|---|---|
| ISSN: | 2289-5639 |
| Contains: | Enthalten in: Intellectual discourse
|