Understanding the memory advantage of counterintuitive concepts

Previous work suggests that concepts that are only slightly counterintuitive are more memorable than concepts that are intuitive or overly counterintuitive (Boyer, 1994; Boyer & Ramble, 2001), although causes for this memory advantage have been debated (Barrett, 2008; Upal, 2009). We conducted f...

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Bibliographic Details
Published in:Religion, brain & behavior
Authors: Harmon-Vukić, Mary (Author) ; Upal, M. Afzal (Author) ; Sheehan, Kelly J. (Author)
Format: Electronic Article
Language:English
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Published: Routledge 2012
In: Religion, brain & behavior
Further subjects:B Integration
B elaboration
B processing time
B minimally counterintuitiveness effect
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Previous work suggests that concepts that are only slightly counterintuitive are more memorable than concepts that are intuitive or overly counterintuitive (Boyer, 1994; Boyer & Ramble, 2001), although causes for this memory advantage have been debated (Barrett, 2008; Upal, 2009). We conducted four experiments to better understand the cognitive processes that underlie memory for counterintuitive concepts by recording both reading time and recall of intuitive and counterintuitive statements. Experiments 1 and 2 suggested that additional time spent processing material facilitates memory performance, even if that material is intuitive. However, the results from Experiments 3 and 4 indicate that time alone does not account for the memory advantage previously observed. The implications of the results are discussed.
ISSN:2153-5981
Contains:Enthalten in: Religion, brain & behavior
Persistent identifiers:DOI: 10.1080/2153599X.2012.672816