A TRIPOD NEXUS OF PRINCIPLES IN ADVERTISING AND CHRISTIANEDUCATION
Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunicat...
Auteurs: | ; |
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Type de support: | Imprimé Article |
Langue: | Anglais |
Vérifier la disponibilité: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publié: |
Mayanjuola Publ
2021
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Dans: |
Religions' educator
Année: 2021, Volume: 20, Numéro: 1, Pages: 42-53 |
Résumé: | Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunication),repetitionandcreativityusedtodisseminateinformationonCoronaVirusintheearlystagesofthepandemicinMarch-April2020;thewritersdrawsimilaritiesbetweenprinciplesinadvertisementinMassCommunicationandChristianEducationleveragingonfindingsfromresponsesof246adultrespondentstotheirresearcher-designedquestionnaireand proffer recommendations for professionals in both fields of specialisation. |
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ISSN: | 1115-5035 |
Contient: | Enthalten in: National Association for the Study of Religions and Education, Religions' educator
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